January 4, 2012

Tomato Sauce- as Aussie as the Meat Pie?

Apparently not!

Watching ABC News I was horrified to learn that the delightful stuff I pour with wanton abandon over my snags is likely to be made overseas.

Are you kidding me?

After a little poor research I have discovered the ugly truth. To my count there will be three...THREE...garden variety, mass produced, supermarket tomato sauces now manufactured in Australia and owned by Australians.

The Heinz Tomato Sauce Factory in the Goulburn Valley will be closing January 14th. While locals and a generous investor are attempting to buy and therefore run the factory themselves, this is still an idea yet to be realised.

This to me is part of a larger issue. I grew up with the television advertisements spruiking Australian Made. Where have they gone?

Perhaps these ads have been replaced with the brainwashing varities, espousing the cheap and cheerful virtues of options sold by powerhouse retailers. Does this alarm anyone?

Think about how many adds have the terms 'less' or 'lowest prices' coined as part of their copyrighted catch cry.

I know it is not probable that I would buy a product, for example, from a store that advertised "You get it for more". But what exactly am I 'getting' for myself and my fellow Aussies if I go to those stores offering the lowest prices and save those couple of bucks?

I get to buy imported Tomato Sauce, to put on my Aussie Meat Pie. No thanks- I'll make my own.

2 comments:

  1. Wow- I find this as disturbing as you do. I'm so careful with my purchasing and try to buy Aussie made wherever I can, but this one slipped under my radar. I'll be looking for the Beerenberg next time I shop in Foodland (SA owned and operated)..

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    Replies
    1. So disappointing isn't it! Surely of all the things we can make here...Watch out this could be the start of a revolution.

      Thanks so much for your comments!

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